Sirid Kellermann, PhD, MBA
Founder & Principal Consultant
Sirid has a wealth of expertise gained from her time as an immunology researcher at the University of Minnesota and the DNAX Research Institute (Palo Alto), followed by successful tenures in the San Francisco Bay Area, as a project leader and biopharma collaborations liaison at Abgenix (a human antibody therapeutics company specializing in oncology and inflammation) and Entelos (a dynamic systems modeling company). She led marketing and R&D efforts at NeuroScience, Inc. Her critical thinking and persuasive writing skills are continually sharpened in her role as ad-hoc grants specialist at McAllister & Quinn. In addition to a PhD in cellular and molecular immunology, Sirid has an MBA from the Presidio Graduate School, one of the top “green MBA” programs in the country, and is passionate about doing business sustainably – that’s why this website is 100% wind-powered! Well-versed in the difficult decisions biotech companies face every day, Sirid is professionally certified in Strategic Decision and Risk Management from Stanford University. She applied SDRM principles as part of a strategic planning team at Abgenix, generating recommendations that guided the executive team at a critical juncture in the company’s growth. Sirid is a skilled content marketing partner and excels in visual and written presentation of complex information.
J. Fernando Bazan, PhD
Fernando’s career is marked by a series of prescient insights that have led to significant advances in our understanding of the cellular and molecular basis of human disease. In addition to his scientific acumen specializing in biophysics and protein structure, Fernando has a knack for looking across the artificial boundaries of scientific disciplines, applying a collaborative, multidisciplinary approach to discover answers in unexpected places. He is the author of over 130 publications that have been cited nearly 30,000 times to date.
Trained at Stanford University, UC-Berkeley, and UC-San Francisco, Fernando contributed to key cytokine and genomic discoveries at DNAX Research Institute in Palo Alto, and then applied his protein engineering expertise to drug discovery in oncology and immunology at Genentech. As the CSO at NeuroScience, Inc., Fernando explored the molecular conversation between neurological and immune systems to better diagnose and treat complex human disorders. Fernando has served as the Chief Technology Officer at bio-Techne and as an adjunct professor at the University of Minnesota.
With over 30 years of biotech industry experience and training in decision analysis & risk management, we can help you create a clear vision of the future and how to get there. Business plans, marketing plans, product launches – count on us.
Research & Diligence
Markets and competitive landscapes are constantly changing in biotechnology. Let us help you assess new markets, evaluate strategic partners, and provide content expertise for IP diligence.
White papers and monographs can provide credibility – we have years of experience creating them across a myriad of subjects. Presentations can make the difference between “yes” and “no” – our skill in Powerpoint, Prezi, and Adobe Illustrator can you help you get the point across concisely and beautifully.
Looking for nondilutive funding? We can help you identify grant opportunities and write applications that are compelling and persuasive. We have years of experience helping clients seek funding from NIH, NSF, DoD, and other agencies.
Make quality decisions
…with greater confidence.
Grow your business
…by discovering new markets and new possibilities for innovation.
Strengthen your strategy
…through sound business planning and strong partnerships.
Grow your sales
…by raising your visibility and creating a memorable brand.
"As the Founder of Tn Consulting, I have had the distinct pleasure of working with Sirid on varied projects for my clients looking to secure federal funding through research grant applications. Sirid excels at paying attention to detail while keeping sight of the bigger context, whether it's providing external review of a grant application or managing a large, on-site program grant project. She applies her combined acumen in science and marketing to create materials that are scientifically sound, while also providing a compelling business case. She is professional, dependable, engaging, a sharp problem solver, self motivated, and very well spoken/written. All of the clients Sirid has worked with have also told me how impressed they are with her consulting skills and how much they have enjoyed working with her. She's a dynamic team player who always strives for the best solution to any problem. I would highly recommend her to any potential client or collaborator and would be happy to provide an in-person recommendation at any time."
"The Actives Factory engaged 4th & Aspen to help us attract customers and strategic partners. Sirid helped us create top-notch, deeply researched white papers that highlight our products' potential benefits in skin, immune, cardiometabolic, and men's health. She displayed a quick grasp of these diverse areas, curating and distilling scientific literature and communicating the credibility of our claims in language that can be understood by non-scientists. She also created a marketing flyer for us, which was well-received by potential partners, and performed a preliminary intellectual property search. She's very responsive, thorough, and her deliverables have exceeded our expectations. We look forward to continuing to work with her."
"I've worked with Sirid on various occasions, and find her insightful and effective about marketing and communications in the biotechnology space. When Nelsen Biomedical needed a new presentation to approach potential clients, she created one that is clean, well-designed, and gets to the heart of my company's value proposition. She listens well, and asks the right questions. If you're looking for a better way to tell your company's story - whether through presentations, social media, or content marketing - Sirid is definitely an asset."
4th & Aspen is located in Stillwater, Minnesota, along the beautiful St. Croix River. We’re a mere 30 minutes from the Minneapolis/St. Paul metro. In truth, we are wherever you are: a click and a phone call away.